July 2009

Ayumi Hamasaki Portrait

Portrait: Ayumi Hamasaki

Ayumi Hamasaki (浜崎あゆみ jp.) on 2 born October 1978 in Fukuoka, Japan, and is a successful J-pop singer (J-Pop: Japanese pop music).

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Ayumi Hamasaki spent her childhood as an only child mainly as an only child with her mother and grandmother because her father left the family when she was three years old. Another contact was omitted altogether. As a teenager, she tried in cheap movies that were for them only and leaching in the model business. Both were not crowned with success. In the struggle of self-discovery of a young she wore short skirts and colored her hair and finally broke the school in the 10th Class. A new occupation of their mother, they moved together in an apartment in Tokyo. So far, she thought that her mother's life was not funny, her, until they are 14 years old was clear about the move.

your time spent in the shops of 109 (teenage fashion chain) and at night in Tokyo clubs and discos. Musically, she tried to rap in the area. Your (real) first album Nothing from Nothing (published 1.12.1995) but not reached the charts, after which she quit her record label. Through a friend from the Tokyo nightclub Velfarre she met Masato "Max" Matsuura know the lyrics, who offered her a career as a singer. This they refused, however, from because it seemed suspicious to her. Matsuura insisted with his offer, so she gave her okay and took singing lessons. This it was too stiff and she did not like it was in a group. Ultimately, it was missing often and finally admitted it Matsuura.

He then sent them 17 years to New York to take voice lessons there. This was for them a totally different experience without the Japanese way of rules and hierarchies. Meanwhile, they wrote letters to Matsuura, as she and asked her if she did not even try to write songs. So far no one had asked anything of him or expected of her, a part of it was flattered that another Section was frightened, she did admit, however, not that they could not.
Many people patted her head and said: "Are not you cute?", There were many who only gave her compliments. Your boss also suggested to me, but when he praised her, she knew she had earned it.

appearance

Ayumi Hamasaki is small (1.56 meters), petite and has large brown eyes. She wears her hair is usually dyed blond or light brown.
your clothing style is diverse and is associated with the current singles. These appear about every two months, so they meet every two months, a new outfit handle sets. Long and follows the trends, not just this is music itself

Her musical career began in April of 1998, with the release of the single poker face. More singles, with which it was relatively successful, followed. Their debut album was released on 1 Held in January 1999 and 5 weeks at the top of the charts. They kept at it, name the names of the songs in English, while the songs are in Japanese.

It was followed by other singles that were successful in the overall consideration. On 19 November 1999 was already published her second studio album LOVEppears.

the song describes these times as a means to express their own feelings about themselves. They sought themselves in their music. In time, they saw the influence of their music on other, along with the ensuing responsibility. Sun treat their songs this time above all loneliness, and self-doubt and hope. The success was due not least to the fact that the Japanese youth was emotionally in these songs again.

was followed by a number of singles, remixes, and albums (on CD, DVD, USB stick) as well as promotional activities. With increasing success, however, were added in particular two aspects of awareness: idolization and marketing.

creation of an idol

The better known it was more frequently detected in Japan in particular and Asia in general. As a result, it can serve for Example, not the 109 or more at a Konbini (of 'convenience store'), but must send someone to their entourage.

Their loyalty and sales for her record label Avex, but she has a court "on call". Many young people, it is described that hear their music, have no dreams or goals, but they know who is her idol, the person they want to be: Ayumi Hamasaki.

marketing of "Ayu"

She sees herself as "a product" and has clear ideas about their marketing. It determines outfits, makeup, photos, videos and albums for their "natural" and her songs - in short, their image. There are also commercial contracts, which they are products her voice, her face, her songs and also for promoting yourself.
This marketing they had to learn to be accepted.

Despite everything, so read, it was important for her to realize what is going on in the hearts of their fans.

One wonders how long this will still be possible, one might think that makes very large ambivalence of Japanese musicians and a variety of products they are living through a stage production. For example, the "rivalry" by Ayumi Hamasaki and Hikaru Utada, as the album A Best and Distance by Utada appeared to have been orchestrated by the labels. This production was a success, so these were the two best selling albums Albums of the Year in Japan. view

look at their "league"

Ayumi Hamasaki, representing the musicians Generation '75 ~ '85 is partially justified by the fact that musicians are marketed in the J-Pop in similarly ambivalent manner, on the other hand, the uniqueness of this does not do justice .

appears Utada Hikaru (born 19.1.1983) on the basis of voice, appearance and stature as a mature and cool, but she is younger and describes herself as silly.

BoA (Kwon Boa, born 05/11/1986) is a Korean J-Pop/K-Pop-Sängerin that are also built up "and was released 10 studio albums as well, but apparently less influence has on their marketing.

Previously edited Avex Trax (the label) to the U.S. in particular as another target market. It remains to be seen when that will be the Europe. Both remain interesting to watch, because - as perfect marketing may seem - the buying public (youth, young adults) ever vanishes.

† ... ・ I'm A Slave And I Am A Masteя ・ ... †

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